Use of College Name and Trademarks Policy
I. POLICY STATEMENT
勛圖毞斻91s names, logos, seals, trademarks, service marks, word marks, insignias, and other images, whether or not registered (collectively Marks), are significant intangible assets of the institution and help 勛圖毞斻91 present a unified brand to the world. The Office of the General Counsel and the Office of Marketing and Communications (OMC) share responsibility to protect College Marks against misuse and infringement. State and federal trademark laws protect the use of Occidentals commonly used Marks, whether or not they are registered. Unauthorized use of any Marks, or the use of confusingly similar Marks, may constitute an unfair business practice and/or trademark infringement.
II. APPLICABILITY
This policy applies to faculty, staff, administrators, students, student organizations, academic departments, administrative divisions or departments, alumni organizations, formal or informal groups, independent contractors, vendors, and other third-party organizations and individuals. This policy applies to the use by any party of any Marks in all forms, including but not limited to: physical products, print, radio, television, video, motion pictures, and all forms of electronic media (e.g. Internet Web sites and email). This policy also applies to the use by any party of any name, logo, seal, trademarks, service marks, word marks, insignias, or other images which are confusingly similar to 勛圖毞斻91s Marks.
III. DEFINITIONS.
Authorized Agent For purposes of this policy only, means the Board of Trustees, President, Vice President for Marketing & Communications, or General Counsel of 勛圖毞斻91, or anyone to whom the foregoing persons have expressly delegated authority to conduct activities covered by this policy.
Confusingly Similar Means a name, logo, seal, trademarks, service marks, word marks, insignias, or other image that is so similar to one of 勛圖毞斻91s Marks in sound, appearance, relatedness, or commercial impression so as to confuse consumers and cause them to mistakenly believe that the name, logo, seal, trademarks, service marks, word marks, insignias, or other image represents or signifies an affiliation with or endorsement by the College.
Marks Means 勛圖毞斻91s name (including 勛圖毞斻91, Occidental, 勛圖毞斻91, and other abbreviations), logos, seals, trademarks, service marks, word marks, insignias, or other images, whether or not registered.
IV. POLICY.
A. Ownership of Marks
勛圖毞斻91 owns the following Marks (displayed with diagonal watermarks, which are not part of the trademark itself), without limitation:
1. Names:
勛圖毞斻91
O單聆
2. Logos
3. Seals:
4. Athletics:
Uniform Marks
Spirit Marks
B. Guidelines for Using 勛圖毞斻91 Marks
All use of Occidentals Marks must conform with the Colleges Style Guide. Questions about using 勛圖毞斻91s Marks should be directed to the OMC.
1. Altering 勛圖毞斻91 Marks
No one may alter, modify, or duplicate of any 勛圖毞斻91 Mark without the express written consent of the OMC and/or the Office of the General Counsel.
2. Creating 勛圖毞斻91 Marks
Other logos or marks may not be developed or used to represent sections, units, internal departments, programs, initiatives, research centers, institutes, groups or communities that are housed within the College. Special logos shall not be developed or used to represent joint ventures. To brand a joint venture, the established identity of the partner organization and the 勛圖毞斻91 logo will be deployed concurrently in a co-branding relationship.
3. Restrictions on Use of 勛圖毞斻91 Marks
Except as provided in this policy, no one may use 勛圖毞斻91 Marks for any commercial or promotional purpose without obtaining written permission from an Authorized Agent of 勛圖毞斻91.
In addition, 勛圖毞斻91 Marks may not be used to do any of the following:
- Imply the Colleges endorsement of or affiliation with a business, social, political, religious, or other organization, individual, or cause, where no written, authorized affiliation or endorsement agreement exists;
- Imply 勛圖毞斻91 is responsible for an activity, product, or publication, except as expressly set forth in Section 4 of this policy;
- Promote an individual or group for commercial or other purposes;
- Harass, discriminate, or retaliate against any persons or groups because of a protected characteristic, or otherwise violate state or federal law or College policy;
- Promote vice products and services such as gambling, sexually-suggestive products, firearms or weapons, alcohol, tobacco, marijuana, or illegal drugs;
- Maintain a personal or business-related website, URL, or domain name.
勛圖毞斻91 reserves the right to prohibit other uses it considers inconsistent with its mission, reputation, and/or operations.
4. Appropriate Use of the 勛圖毞斻91 Marks
The following are circumstances where 勛圖毞斻91s Marks may be used without authorization from an Authorized Agent:
- By faculty, administrators, offices, departments, and recognized student clubs for internal, noncommercial purposes, in conjunction with their authorized activities and consistent with other College policies.
- By news media for news purposes only (such as to identify the institution).
- By persons who were formerly employed or enrolled at 勛圖毞斻91 to accurately describe their past/current affiliation with 勛圖毞斻91.
- To describe the location of an event hosted on the 勛圖毞斻91 campus.
- To share information about official 勛圖毞斻91 events, classes, publications, products, or services.
5. Appropriate Use of 勛圖毞斻91 Athletics Marks
The 勛圖毞斻91 Department of Athletics has exclusive authority to use 勛圖毞斻91 Athletics Marks (listed in Section IV.A.4 above) without a license signed by an Authorized Agent. All use of Athletics Marks must conform with the Athletics Visual Identity Guide, which is available to authorized users through the Department of Athletics.
6. Appropriate Use of College Stationery and Email Signatures
The Office of Marketing and Communications (OMC) maintains prescribed templates for 勛圖毞斻91 letterhead, envelopes, business cards, and email signatures. These professional templates are consistent with 勛圖毞斻91s Style Guide and may not be modified without the approval of the OMC. These items may be ordered or obtained through the OMC website.
College stationery may be used for College business purposes only.
Email signatures are considered official College communications and a presentation of the Colleges brand. Employees may not add logos, images, colors, mottos, symbols, quotations, taglines or other statements to the email signature block, as these may be misunderstood as representing the College's official positions, values or views.
C. Licensing 勛圖毞斻91s Marks
The Colleges Marks may be used for commercial products and/or for commercial purposes only when properly licensed through CORE81. Parties interested in licensing a College mark can learn more on our College Licensing & Trademark Information webpage. Licensing and royalty fees will apply. OMCs approval/licensing to use an 勛圖毞斻91 Mark is limited and non-transferrable: it does not constitute approval to use the Mark differently, again, or to modify the Mark in any way.
Any product that will bear an 勛圖毞斻91 Mark and is intended for sale or profit must be submitted through the CORE81 platform and will be approved by OMC before it can be manufactured, sold, or distributed. All licensed or authorized garments must be manufactured/produced by a vendor who conforms with 勛圖毞斻91s Garment Manufacturers Code of Conduct. OMC can provide a list of suggested vendors upon request.
D. Consequences for Misuse of 勛圖毞斻91 Marks or Branded Materials
When 勛圖毞斻91 becomes aware of any misuse of its Marks or College-branded materials or any use of a confusingly similar mark, it takes prompt remedial action. 勛圖毞斻91 students and employees who misuse College Marks or College-branded materials or who use a confusingly similar mark may be subject to discipline.
Any party that misuses 勛圖毞斻91 Marks or College-branded materials or that uses a confusingly similar mark will be informed of their misuse and asked to immediately rectify the situation. If the situation is not rectified, the College may take legal action against the other party.
V. POLICY HISTORY.
Responsible Officer(s): Vice President for Marketing & Communications; General Counsel
Effective Date: January 29, 2024
VI. RELATED POLICIES AND RESOURCES.